Social Media is a gigantic platform for communication, information, networking and business. It has changed from the past couple of years as we have analyzed that a full-fledged revolution has come in the social media, which has given new dimensions to every person, community and business. Social media is not only affecting your personality, but it is also creating new business options for you. In today's era, social media is impacting on every section and its growing influence cannot be ruled out. Social Media Optimization is a process to make your business viral on internet. In short we can say it is great way for branding, promoting and sharing content information to the public in order to make your business popular and profitable.